The partnership, which will officially launch at the start of next F1 season, will include “hospitality, bespoke activations, limited editions and outstanding content.”

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

From Louis Vuitton trophy cases to Moët & Chandon on the podium, the luxury conglomerate is pulling out the stops with a 10-year sponsorship deal.