A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the ...

Short-form video platform and social media giant TikTok has launched a new ad solution, TikTok Search Ads Campaign, which allows brands to target users via the search results page. The new solution ...

Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...

It’s 3pm and I’m at my desk, devouring a journal paper. We’re talking dense and complex, but I’m doing it as though I’m simply flicking through a fashion magazine. This is no usual afternoon.

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

An anecdote at WPP Converge caught my attention. It was a comment in a conversation about all the incredible things that we can now do with AI: “It’s great that AI can now write poetry, but can it do ...

A new study by media intelligence provider Carma analyses recent brand boycotts targeted towards Starbucks, Disney and Skechers through the lens of social media. It highlights the social media ...

When OpenAI launched ChatGPT in November 2022 it transformed awareness of and access to artificial intelligence technologies. Both hope and fear ratcheted up, with significant implications for brands, ...

When Publicis Groupe introduced its artificial intelligence platform 'Marcel' in 2018, much of the advertising industry was skeptical. Even Scott Hagedorn, now chief solutions architect at Publicis, ...